Free Cash Flow Margin

What is FCF Margin?

FCF Margin shows what percentage of revenue becomes free cash flow. It reveals how efficiently a company converts sales into actual cash after all expenses and investments.

Think of it like this

You sell $1000 worth of lemonade. After paying for lemons, cups, and a new better stand, you have $150 cash left. That's a 15% FCF margin - for every dollar sold, 15 cents becomes real cash!

Formula

FCF Margin = (Free Cash Flow / Revenue) × 100%
  • Free Cash Flow: Operating cash flow minus capital expenditures
  • Revenue: Total sales

Why it matters

  • Shows how much revenue converts to cash
  • Higher margins = better business quality
  • Indicates pricing power and efficiency
  • Key metric for comparing competitors

What's a good value?

< 5%
Low
Capital intensive or competitive pressure
5-10%
Moderate
Decent cash conversion
10-20%
Good
Strong cash generation
> 20%
Excellent
Outstanding efficiency, likely tech/software

Real-world example

Software companies (Adobe, Microsoft): 25-35% - very high margins. Apple: 20-25% - premium pricing and efficiency. Retailers (Walmart, Target): 2-5% - thin margins, high volume. Airlines: 5-10% - capital intensive.

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