BROWN FORMAN CORP (BF-B) — Insider Trading

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This analysis covers the filing from 2026-05-05. New 10-K, 10-Q and 8-K filings are analyzed the moment they are released — exclusively in the app.

Earlier Insider Trading filings

Filed: 2026-04-24
  • James W. Peters, EVP and Chief Financial Officer, acquired 8,992 Stock Appreciation Rights (SARs) on 04/23/2026 with an exercise price of $28.40, indicating potential confidence in the company's future valuation.
  • The SARs have a vesting/exercise window from 05/01/2028 to 04/30/2035, suggesting a long-term incentive structure aligned with multi-year company performance rather than short-term speculation.
  • This acquisition was executed through an attorney-in-fact (Karleen M. Finnegan), which is a standard administrative procedure and does not suggest any unusual circumstances or restrictions on the executive's trading activity.
  • The transaction represents compensation or incentive grant activity typical for C-suite executives rather than open-market purchases, limiting its significance as a signal of insider conviction about undervaluation.
Filed: 2026-02-13
  • Lawson E. Whiting, the President and CEO of Brown-Forman Corporation, sold 25,915 shares of Class A Common stock at a weighted average price of $31.01 per share.
  • The sale was executed pursuant to a previously adopted Rule 10b5-1 trading plan, indicating a planned disposition of shares.
  • Whiting also holds an additional 3.11 shares of Class A Common stock through the company's dividend reinvestment plan.

Other reports for BROWN FORMAN CORP

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AI-generated analysis is for informational purposes only. Always read original SEC filings and consult with qualified professionals before making investment decisions.