Booking Holdings Inc. (BKNG) — Insider Trading

AI-Powered SEC Filing Analysis

Latest Insider Trading Filed: 2026-04-21

Key Insights

Director Vanessa Ames Wittman sold 1,125 shares of BKNG on 04/17/2026 at $192 per share, generating approximately $216,000 in proceeds, reducing her direct holdings to 16,050 shares.
The sale was executed under a Rule 10b5-1 trading plan adopted on 06/02/2025, indicating pre-planned, systematic selling rather than opportunistic market timing or negative sentiment.
The transaction represents a modest 6.5% reduction in this insider's shareholding, suggesting measured portfolio rebalancing rather than significant confidence loss in the company.

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Earlier Insider Trading filings

Filed: 2026-04-16

CEO Glenn Fogel sold a significant amount of Booking Holdings shares on April 15, 2026, totaling over 16,000 shares at an average price of $184.87.
Fogel holds a direct ownership of 298,174 shares and indirect ownership of 345,500 shares through a grantor retained annuity trust.
The transactions were made pursuant to a 10b5-1 trading plan, suggesting pre-planned and potentially routine portfolio management.

Filed: 2026-03-17

Insider Glenn D. Fogel, CEO and President, reported a series of open market sales of Booking Holdings Inc. (BKNG) common stock on March 16, 2026 totaling 391 shares at prices ranging from $4,262.06 to $4,322.08.
The reported transactions were made pursuant to a 10b5-1 trading plan adopted on December 9, 2024, suggesting a planned, systematic selling activity by the executive.
Fogel's total direct beneficial ownership in BKNG decreased from 13,820 shares to 12,616 shares following the reported transactions, representing a 8.7% reduction in his direct stake.

Filed: 2026-03-04

Insider Ewout L Steenbergen, the Chief Financial Officer of Booking Holdings Inc. (BKNG), reported the acquisition of 924 restricted stock units, representing a potential increase in his equity ownership.
Steenbergen also disposed of 121 shares to cover tax withholding obligations related to the vesting of his restricted stock units, indicating an ongoing management of his equity position.
The restricted stock unit grant has a vesting schedule over the next 3 years, aligning Steenbergen's incentives with the company's long-term performance.

Filed: 2026-03-04

The reporting person, Paulo Pisano, is the Chief Human Resources Officer of Booking Holdings Inc. and this filing discloses his recent transactions in the company's stock.
Pisano acquired 2,290 shares of Booking Holdings common stock on March 2, 2026 upon the vesting of performance share units, and was granted 602 restricted stock units on the same date.
Pisano also had 1,350 shares withheld to satisfy tax obligations related to the vesting of the performance share units and restricted stock units on March 4, 2026.

Filed: 2026-03-04

Susana D'Emic, the SVP, CAO & Controller of Booking Holdings Inc., made several stock transactions on March 4, 2026, including the withholding of shares to satisfy tax obligations and the grant of restricted stock units.
The reported transactions suggest ongoing insider activity and potential changes in D'Emic's equity ownership in the company.
The grant of restricted stock units indicates the company's continued efforts to incentivize and retain key management personnel.

Filed: 2026-03-04

The reporting person, Peter J. Millones, is an executive VP and general counsel at Booking Holdings Inc. (BKNG), indicating a key leadership position.
Millones has acquired 4,294 shares of BKNG common stock through a performance share unit award, which vested on March 4, 2026, suggesting potential alignment with shareholder interests.
The reporting person has also been granted 722 restricted stock units, which will vest in installments between the grant date and March 4, 2029, providing additional long-term incentive.

Filed: 2026-03-04

Insider Glenn D. Fogel, CEO and President, acquired 14,310 shares of Booking Holdings stock through a performance share unit award that vested on March 2, 2026, indicating his confidence in the company's future performance.
Fogel also received 2,600 additional restricted stock units, which will vest over the next 3 years, further aligning his interests with those of shareholders.
However, Fogel sold 8,368 shares to cover tax withholding obligations related to the vesting of the performance share units and restricted stock units, suggesting he may have near-term liquidity needs.

Filed: 2026-01-16

Vanessa Ames Wittman, a director of Booking Holdings Inc., sold 15 shares of the company's common stock on January 15, 2026, as part of a pre-planned 10b5-1 trading plan adopted on June 2, 2025.
The sale was executed at an average price of $5,191.15, indicating Wittman's confidence in the company's valuation and long-term prospects.
Insider transactions, such as this, provide insights into the perspectives of those closest to the company and can be useful for investors to monitor.

Filed: 2026-01-16

Insider Glenn D. Fogel, the CEO and President of Booking Holdings, reported selling a total of 60 shares of the company's common stock on January 15, 2026, indicating some level of insider selling activity.
The sales were made pursuant to a 10b5-1 trading plan adopted on December 9, 2024, suggesting the transactions were pre-planned rather than opportunistic.
The total number of shares beneficially owned by Fogel decreased from 19,605 to 19,555 as a result of the reported transactions.

Filed: 2026-01-16

Insider Glenn D. Fogel, CEO and President, sold a significant number of Booking Holdings shares on January 15, 2026, totaling 1,893 shares across multiple transactions.
The sales were executed pursuant to a pre-arranged 10b5-1 trading plan, suggesting a systematic approach to portfolio management rather than a one-off event.
The weighted average sales prices ranged from $5,147.58 to $5,200.25, indicating the transactions were executed at generally favorable market prices.

Other reports for Booking Holdings Inc.

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Important Information

AI-generated analysis is for informational purposes only. Always read original SEC filings and consult with qualified professionals before making investment decisions.