Baozun Inc. (BZUN) — Insider Trading

AI-Powered SEC Filing Analysis

Latest Insider Trading Filed: 2026-04-21

Key Insights

CEO Qiu Wenbin acquired 16,000 American Depositary Shares on 04/17/2026 at $3.14 per share (approximately $50,240 total investment), demonstrating insider confidence in the company at current valuation levels.
The purchase was executed through JESFUND (SINGAPORE) PTE. LTD., a wholly-owned entity of the reporting person, resulting in total beneficial ownership of 1,433,872 ADS shares, indicating substantial personal stake in company performance.
This insider buy transaction by the CEO occurs amid a relatively low stock price ($3.14), which may suggest the executive views the shares as undervalued or represents strategic accumulation at depressed levels.

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Earlier Insider Trading filings

Filed: 2026-04-17

Insider Qiu Wenbin, the Chief Executive Officer, has purchased a total of 28,500 American Depositary Shares of Baozun Inc. (BZUN) over the past two trading days, indicating his confidence in the company's prospects.
The purchase price of the shares, ranging from $2.71 to $2.84 per share, suggests Qiu believes the current market price of BZUN is undervalued.
The increase in Qiu's beneficial ownership to 1,417,872 shares, held indirectly through his wholly-owned Singapore company, demonstrates his commitment to the long-term success of Baozun.

Filed: 2026-04-15

The CEO of Baozun Inc. (BZUN) purchased a total of 23,600 American Depositary Shares (ADSs) on April 13 and April 14, 2026, indicating his confidence in the company's outlook.
The purchase prices of $2.48 and $2.63 per ADS suggest the CEO believes the stock is currently undervalued and presents an attractive investment opportunity.
The CEO's ownership of Baozun shares through his wholly-owned Singapore company, JESFUND (SINGAPORE) PTE. LTD., has increased to 1,389,372 ADSs, representing a significant stake in the company.

Filed: 2026-04-14

Junhua Wu, the Chief Strategy Officer of Baozun Inc., has acquired a significant number of American Depositary Shares (ADSs) of the company, indicating his confidence in the company's future prospects.
The purchases were made on April 10, 2026 and April 13, 2026, with a total of 16,456 ADSs acquired at an average price of $2.45 per share.
The insider buying activity suggests Junhua Wu's belief in the company's growth potential and could be viewed positively by investors.

Filed: 2026-04-13

The reporting person, Qiu Wenbin, who is the Chief Executive Officer and a director of Baozun Inc., purchased a total of 24,050 American Depositary Shares (ADSs) of the company on April 9 and April 10, 2026.
The purchases were made through JESFUND (SINGAPORE) PTE. LTD., a Singapore company wholly owned by the reporting person, increasing his total beneficial ownership of Baozun ADSs to 1,365,772 shares.
The weighted-average purchase prices were $2.58 and $2.43 per ADS, respectively, suggesting the reporting person believes the stock is undervalued and has confidence in the company's future performance.

Filed: 2026-04-10

Insider Wu Junhua, the Chief Strategy Officer, has acquired 30,886 additional American Depositary Shares of Baozun Inc. (BZUN) at a price of $2.54 per share, increasing his direct ownership to 122,314 shares.
This insider buying activity by a key executive suggests confidence in the company's future prospects and may signal positive sentiment about the stock's valuation.
The timing of this transaction, occurring in April 2026, is notable and may be worth further investigation into any recent or upcoming company developments that could be driving the insider's decision to increase their position.

Filed: 2026-04-09

Insider Qiu Wenbin, the Chief Executive Officer, has been actively buying Baozun's American Depositary Shares, acquiring a total of 23,600 shares over the past two days at an average price of $2.55.
The insider purchases represent a significant increase in Qiu's beneficial ownership, with his total shares now exceeding 1.3 million, all held through a Singapore-based company he wholly owns.
The timing and size of these open-market purchases suggest Qiu's confidence in Baozun's future prospects and could be viewed positively by investors.

Filed: 2026-04-06

Wu Junhua, the Chief Strategy Officer of Baozun Inc., acquired 30,000 American Depositary Shares (ADS) of the company, increasing his direct ownership to 91,428 ADS.
The shares were purchased at a weighted-average price of $2.4673, indicating Wu's confidence in the company's prospects.
This insider buying activity may signal that the company's management believes the stock is undervalued and presents a favorable investment opportunity.

Filed: 2026-03-31

Zhu Yanjie, the Chief Financial Officer, acquired 300,000 restricted stock units (RSUs) of Baozun Inc. on March 30, 2026, indicating their confidence in the company's future performance.
The vesting schedule for the RSUs is structured such that 75% will vest on January 1, 2029, and the remaining 25% will vest on January 1, 2030, aligning the executive's interests with long-term shareholder value creation.
The significant RSU grant suggests Zhu Yanjie's commitment to Baozun Inc. and their belief in the company's growth potential.

Important Information

AI-generated analysis is for informational purposes only. Always read original SEC filings and consult with qualified professionals before making investment decisions.