Celsius Holdings, Inc. (CELH) — Insider Trading

AI-Powered SEC Filing Analysis

Latest Insider Trading Filed: 2026-05-06

Key Insights

Chief Supply Chain Officer Paul H. Storey sold 2,025 shares on 05/05/2026 at $33.52 per share, representing a tax withholding obligation upon RSU vesting rather than a discretionary sale decision.
Storey maintains 45,302 direct shares plus 450 indirect shares held by spouse, indicating continued substantial beneficial ownership stake in Celsius Holdings despite the transaction.
The transaction represents a routine equity compensation event (RSU vesting with tax withholding) rather than a significant insider trading signal, as evidenced by the automatic nature of share withholding for tax obligations.

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Earlier Insider Trading filings

Filed: 2026-01-21

William H. Milmoe, a director and 10% owner of Celsius Holdings, Inc. (CELH), has settled three tranches of a prepaid variable forward sale contract by physically delivering 120,000 shares of CELH stock on January 16, 20, and 21, 2026.
The shares were sold at a price range between $29.0933 (floor price) and $38.7911 (cap price) per the terms of the forward contract.
Milmoe retains indirect beneficial ownership of the remaining 12,322,396 CELH shares through his management of CD Financial LLC and trusteeship of the Carl DeSantis Revocable Trust.

Filed: 2026-01-21

Deborah DeSantis, a 10% owner of Celsius Holdings (CELH), has engaged in a series of prepaid variable forward sale transactions, selling a total of 360,000 CELH shares over three separate dates in mid-January 2026.
The sale transactions were executed at a floor price of $29.0933 and a cap price of $38.7911 per share, suggesting DeSantis sought to lock in a favorable price range for the shares.
The consistent pattern of share sales by this key insider could potentially signal a shift in their long-term outlook on the company's prospects, warranting further investigation by investors.

Filed: 2026-01-21

The filing indicates that Dean DeSantis, a director and 10% owner of Celsius Holdings, Inc. (CELH), has settled three tranches of a prepaid variable forward sale transaction by delivering a total of 360,000 shares of CELH common stock to an unaffiliated third-party buyer.
The settlement prices for these three tranches were between the Floor Price of $29.0933 and the Cap Price of $38.7911, resulting in DeSantis receiving cash payments from the buyer based on the agreed formula.
The reported transactions appear to be part of an existing contractual arrangement and do not represent new open-market purchases or sales, suggesting ongoing portfolio management activities by a major shareholder.

Filed: 2026-01-15

The reporting person, William H. Milmoe, has been disposing of a substantial number of Celsius Holdings, Inc. (CELH) shares through a prepaid variable forward sale transaction over the past three days.
The shares were sold at a price range between $29.0933 and $38.7911 per share, which appears favorable compared to the current market price.
This insider selling activity may indicate the reporting person's reduced confidence in the company's future performance or a need to rebalance their portfolio.

Filed: 2026-01-15

Insider Deborah DeSantis has sold 360,000 shares of Celsius Holdings, Inc. (CELH) over a 3-day period through a prepaid forward sale contract.
The sales were executed at a price of $38.7911 per share, which is above the $29.0933 floor price but below the $38.7911 cap price specified in the contract.
DeSantis retains an indirect beneficial ownership of 12,682,396 shares, indicating continued confidence in the company despite the recent sales.

Filed: 2026-01-15

The reporting person, Dean DeSantis, is a director and 10% owner of Celsius Holdings, Inc. (CELH), indicating their significant influence and interest in the company.
DeSantis has settled three tranches of a prepaid variable forward sale contract, selling a total of 360,000 CELH shares at a price between $29.0933 and $38.7911 per share.
The transactions were executed pursuant to a pre-planned selling program, suggesting a systematic approach to managing DeSantis's CELH holdings.

Filed: 2026-01-12

Deborah DeSantis, a director and 10% owner of Celsius Holdings, Inc. (CELH), has sold 360,000 shares of CELH common stock in three tranches between January 8-12, 2026 through a prepaid variable forward sale contract.
The sale was executed at an average price of $38.7911 per share, resulting in gross proceeds of approximately $13.9 million for DeSantis.
This represents a significant reduction in DeSantis' beneficial ownership of CELH, from 13,282,396 shares (13.1% ownership) to 13,042,396 shares (12.9% ownership).

Filed: 2026-01-12

William H. Milmoe, a director of Celsius Holdings, Inc., has been engaging in a series of prepaid variable forward sale transactions involving a large volume of CELH shares, indicating potential insider selling activity.
The transactions were structured as three tranches settled on January 8, 9, and 12, 2026, where Milmoe's affiliated entity, CD Financial LLC, delivered a total of 360,000 CELH shares to an unaffiliated buyer.
The transactions were executed at prices within a specified range, suggesting the sales were pre-planned and potentially intended to mitigate downside risk for the insider.

Filed: 2026-01-12

The reporting person, Dean DeSantis, is a director and 10% owner of Celsius Holdings, Inc. (CELH), indicating significant insider involvement.
DeSantis has settled three tranches of a prepaid variable forward sale contract (VPF) on January 8, 9, and 12, 2026, resulting in the sale of a total of 360,000 CELH shares.
The settlement prices for the VPF tranches were between the pre-determined floor and cap prices, suggesting the transactions were executed as planned.

Filed: 2026-01-07

Insider William H. Milmoe, a director at Celsius Holdings, has sold 360,000 shares of the company's stock over the past 3 trading days on January 5-7, 2026.
The sales were made through a prepaid variable forward sale contract at a fixed price of $38.7911 per share, suggesting Milmoe may have expected the stock price to decline.
Milmoe retains a significant indirect beneficial ownership of over 13.4 million Celsius shares, indicating he still believes in the company's long-term prospects.

Filed: 2026-01-07

Deborah DeSantis, a director at Celsius Holdings, Inc. (CELH), has executed a series of variable prepaid forward sale contracts to sell 120,000 CELH shares over three days in early January 2026.
The sale transactions were priced between $29.0933 and $38.7911 per share, with DeSantis receiving cash payments based on the volume-weighted average price at the time of each settlement.
This insider selling activity, though not necessarily indicative of broader concerns, may warrant further monitoring of CELH's stock performance and any potential changes in DeSantis' holdings or future transactions.

Filed: 2026-01-07

Insider Dean DeSantis, a 10% owner of Celsius Holdings Inc. (CELH), has engaged in a series of prepaid variable forward sale transactions to sell 120,000 shares of the company's stock over 3 days in January 2026.
The transactions were executed at a floor price of $29.0933 and a cap price of $38.7911 per share, indicating DeSantis believed the stock would trade within this range.
The insider selling, while not necessarily negative, may signal DeSantis' confidence in the near-term outlook for CELH stock or a desire to diversify his holdings.

Filed: 2026-01-05

The reporting person, Paul H. Storey, who is the Chief Supply Chain Officer of Celsius Holdings, Inc., disposed of 2,481 shares of the company's common stock on January 1, 2026 to satisfy tax withholding obligations on vested restricted stock units.
Storey continues to beneficially own 41,821 shares of Celsius Holdings' common stock directly, as well as 450 shares indirectly through his spouse.
The sale of shares to cover tax obligations is a routine transaction for an executive, indicating no significant changes in Storey's ownership or the company's financial position.

Filed: 2026-01-05

Insider John Fieldly, the CEO of Celsius Holdings, Inc. (CELH), sold 6,453 shares of the company's common stock worth approximately $295,000 on 2026-01-01.
The sale represents a small portion (0.7%) of Fieldly's total beneficial ownership of 900,210 shares, suggesting he still maintains a significant stake in the company.
The timing and relatively small size of the transaction do not appear to indicate any major concerns from the CEO about the company's prospects.

Other reports for Celsius Holdings, Inc.

Quarterly Report Current Report Annual Report

Important Information

AI-generated analysis is for informational purposes only. Always read original SEC filings and consult with qualified professionals before making investment decisions.