Insider Trading
Filed: 2026-04-21
Key Insights
- Laura Alber, President & CEO, sold 15,000 shares at $200 per share on 04/17/2026, generating approximately $3 million in proceeds under a pre-established Rule 10b5-1 trading plan adopted in October 2025.
- The CEO maintained substantial direct ownership of 958,524 shares following the sale, plus 33,773 shares indirectly held through the company's 401(k) plan, indicating continued significant personal investment in the company.
- The use of a Rule 10b5-1 trading plan demonstrates this was a pre-planned, non-discretionary transaction rather than opportunistic selling, which typically carries less negative signal regarding insider confidence.