YELP INC (YELP) — Insider Trading

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This analysis covers the filing from 2026-04-03. New 10-K, 10-Q and 8-K filings are analyzed the moment they are released — exclusively in the app.

Earlier Insider Trading filings

Filed: 2026-03-25
  • Insider David A. Schwarzbach, the Chief Financial Officer, sold 7,500 shares of Yelp Inc. (YELP) stock on March 23, 2026 pursuant to a pre-established 10b5-1 trading plan.
  • The sale of shares represents a small portion of Schwarzbach's total holdings, as he still beneficially owns 216,800 shares of Yelp stock following the reported transaction.
  • Insider transactions, particularly by executives, can provide insight into management's outlook on the company's prospects, though a single sale does not necessarily indicate a bearish view.
Filed: 2026-01-23
  • The filing shows that the CEO, Jeremy Stoppelman, exercised and sold a significant number of stock options over a three-day period, indicating he may be taking some gains off the table.
  • The sales were executed pursuant to a 10b5-1 trading plan, suggesting they were pre-planned and not driven by near-term concerns.
  • Stoppelman still maintains a sizable equity stake in the company, owning over 750,000 shares even after the reported transactions.
Filed: 2026-01-20
  • Yelp CEO Jeremy Stoppelman exercised 90,000 stock options and sold 90,000 shares of Yelp stock over a 5-day period in mid-January 2026.
  • The stock sales were made pursuant to a pre-established 10b5-1 trading plan, indicating planned and pre-scheduled transactions rather than opportunistic selling.
  • The exercise price of the options was $20.47, while the shares were sold at weighted average prices ranging from $28.07 to $28.96, suggesting Stoppelman captured significant gains on the transactions.

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AI-generated analysis is for informational purposes only. Always read original SEC filings and consult with qualified professionals before making investment decisions.